Behind The Rack (BTR) is a boutique fashion services company built for today’s ever-evolving fashion industry. Our scalable team brings expertise across a wide range of services, including—but not limited to—on-figure fashion styling, fashion show dressing and presentations, lookbook shoots, mannequins, press previews, showroom/market dressing, bridal, editorial, and e-commerce.
BTR also provides skilled tailors, seamstresses, and pressers, along with access to our trusted network of hair, makeup, and nail professionals. With over 20 years of experience in the fashion industry, we offer the talent, resources, and collaborative spirit to deliver what your company needs most: peace of mind.
WHO’S BEHIND THE RACK
Sadia Seymour is a graduate of the highly regarded Fashion Institute of Technology, with a degree in Fashion Design. After seven years in production, Sadia transitioned to fashion styling in 1998. With 20 years under her belt, Sadia works in commercial print and television advertising, editorial, catalog, e-commerce, runway, bridal, press previews and is a mannequin expert. To learn more, please visit www.sadiaseymour.com
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Tell us about your idea. We have so much to offer.
WHAT HAPPENS BEHIND THE RACK
EXPERTISE & SERVICES
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Dressing Team for Runway & Presentations
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Styling for Catalog, E-commerce, Print & Commercial Advertising
- Market Dressing
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Lookbooks, Menswear & Editorial Styling
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Bridal Styling
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Mannequin Styling & Display
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Collection Coordination
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Fittings Management
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Back-of-House Setup
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Run of Show Collaboration with Production Teams
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Shot List Maintenance
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Collection Prep & Steaming
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Unpacking & Packing of Collections
KNOWLEDGE
- Dress and fit models
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Knowledge of planogram
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Dress and fit mannequins
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Knowledge of different mannequin types
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Light mannequin assembly
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Light to advanced on-set tailoring
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Light to advanced seamstress services
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Light to advanced pressing
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Maintain appointment flow
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Available day of or in advance
LOOK BEHIND THE RACK
WHO WE WORK WITH
